Sunday, October 7, 2012

Taiwan shares charm at Singapore travel fair

Taiwan shares charm at Singapore travel fair

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2012/08/25 19:16:28
Singapore, Aug. 25 (CNA) A large team manning Taiwan's pavilion at a travel fair in Singapore on Saturday handed out renowned Taiwanese desserts and played up major attractions to draw more people from the city-state to Taiwan.

The Taiwan Visitors Association, which was commissioned by the Tourism Bureau to organize the country's pavilion at Natas Holidays 2012, said the Aiyu jelly desserts and the bubble tea drinks made and distributed at the booth ran out like hot cakes.

The association also decorated the booth with a model of an Alishan alpine train and a miniature Taipei 101 building.

Hsieh Chang-ming, director of the association in Singapore, said many Singaporean tourists are attracted to Taiwan's B&Bs, tourism farms and natural environment because Singapore is mostly a concrete city.

"I like Taiwan's cuisine, night markets and good-looking guys," said a Singaporean woman who stopped at the Taiwan booth. She said she hopes to visit Taiwan every year.

Businesses from Taiwan at the fair also targeted Muslim travelers. One of the stands at Taiwan's pavilion featured restaurants and farms that have received Halal or Muslim-friendly certificates.

There are currently 20 hotels and tourism farms in Taiwan certified as Muslim-friendly destinations, according to the association.

The number of Singaporean visitors to Taiwan grew 24.1 percent in 2011 to 299,599, and the Tourism Bureau is hoping to sustain the momentum in the coming months and into 2013.

Some 130 businesses from Taiwan participated in the fair, which runs from Aug. 24-26. Natas Holidays is the largest travel fair in the city-state and is organized by National Association of Travel Agents Singapore.

(By Lu Hsin-hui and Jamie Wang)

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