The Nepal Tourism Board along with three private sector participants participated in Asia`s biggest Travel Trade Show – JATA Tourism Forum & Travel Showcase held in Big Sight, Tokyo, Japan from 20th to 23rd September 2012. The program was held in coordination with Nepal Association of Tour operators (NATO). The Nepal delegation was led by Minister of Culture, Tourism and Civil Aviation Posta Bahadur Bogati.
Minister Bogati, Dr. Madan Kumar Bhattarai, Nepalese Ambassador to Japan and Officiating Chief Executive Officer Subash Nirola represented Nepal at the inauguration of JATA held on 21st September, according to a press release issued by NTB.
Minister Bogati along with Ministers and dignitaries from various nations declared open the event by breaking the barrel of `sake` as per the Japanese tradition.
The Nepal delegation visited the Nepal pavilion and other destination pavilions showcasing their tourism attractions and products. Minister Bogati commended NTB `s effort in promoting Nepal in Japan and interacted and encouraged other private sector participants from Nepal to put more marketing and promotion efforts in Japan being an important source market for Nepalese Tourism.
JATA 2012 saw more than 150 countries and territories and over 700 companies and organizations take part in the 4 day event. The program also included International Tourism Forum where issues relating to tourism were widely discussed.
A business to business (B2B) session was also held between the buyers and sellers from various destinations. During the three Fair days, visitors to the Nepal pavilion inquired about the various air connectivity from Japan to Nepal as well as about different trekking routes and accommodation facilities offered by Nepal. There was much query about the new airlines from Nepal, BB Airways, which is shortly going to introduce direct flights from Tokyo to Kathmandu. Lumbini was a special feature of the Nepal pavilion during the Show as Nepal is celebrating Visit Lumbini Year 2012. A prominent Buddha statue placed at the center of Nepal pavilion, which generated considerable excitement among the Japanese consumers visiting Nepal stall.
The Malla Hotel, Liberty Holidays Inc. and Shangrila Tours (P) Ltd represented the Nepalese private sector at the event.